Enhancing The Entrance Door Opportunity
Fabricator Sternfenster has taken on DoorCo’s BRiTDOR solid timber core to enhance its entrance door range and give installers another high-margin opportunity.
The offering combines strength, security and durability with an extensive choice of styles, colours and finishes.
BRiTDOR has been introduced to give Sternfenster customers a strong new proposition for the retail market, with not only the solid timber core but also a heat-reflective CoolSkin outer layer.
Styles and colours
BRiTDOR also offers a wide range of styles, including Enzo, Glenman and Eaton designs, alongside a broad choice of colours, wood stain finishes and flexible sizing options.
Nathan Court, Chief Sales Officer at Sternfenster, said: “Entrance doors are an important part of the home improvement market. We wanted to give installers a range that combines the performance homeowners are looking for with a huge amount of design choice.
“The solid timber core gives BRiTDOR excellent strength, security and durability, while the choice of styles, colours and finishes gives installers plenty of opportunities to create a door that suits the individual homeowner and their property.”
CoolSkin
The CoolSkin outer layer reflects heat and helps to reduce thermal movement. CoolSkin also delivers a defined wood-grain finish, providing an attractive appearance across the range. Its heat-reflective properties make BRiTDOR particularly suited to entrances exposed to high levels of direct sunlight, including south-facing locations.
Court continued: “Performance and appearance are both incredibly important when homeowners are choosing a new entrance door.
“BRiTDOR’s CoolSkin technology gives installers another valuable benefit to talk about. It helps the door manage the impact of heat while delivering the defined wood-grain appearance that homeowners want.
“Combined with the solid timber core, it creates a very strong product story that installers can confidently take into the home.”
Golden Oak, Irish Oak and Rosewood wood stain finishes are available, providing additional options for homeowners looking to achieve a timber-style appearance.
Wide and tall
Sternfenster customers will also be able to specify BRiTDOR in taller and narrower configurations, extending the applications available to them and helping installers cater for a wider variety of property and opening requirements.
Court said: “Choice can make a real difference in the retail sales process. Every homeowner has their own preferences, and the entrance door is an opportunity for them to add character and personality to their property.
“The breadth of BRiTDOR means our customers can offer a really strong selection, while flexible sizing opens up further opportunities across different types of homes.”
Landing page
To coincide with the introduction of BRiTDOR, Sternfenster has created a dedicated landing page where customers can explore the full collection.
A supporting marketing toolkit is also available, including product imagery, social media content and other resources designed to help installers promote BRiTDOR to homeowners and generate new sales opportunities.
Court concluded: “We want to give our customers products that help them compete and give them something valuable to talk about with homeowners.
“BRiTDOR brings together strength, security, durability and a fantastic amount of design choice. We believe it will be a great addition to our customers’ entrance door offering, and we’re looking forward to seeing the opportunities they create with it.”
Picture: Sternfenster has launched the BRiTDOR solid timber core composite door into its range.
Sternfenster has launched the BRiTDOR solid timber core composite into its door range. Will other fabricators follow suit.
