Campaigns For Better Lead Mining

AdminBase has a Campaigns feature so installers can create targeted marketing emails with existing leads without having to duplicate data. MD Rhonda Ridge explains.

With AdminBase, installers can optimise leads into an integrated CRM that’s designed to enhance efficiencies and optimise sales opportunities. Campaigns is just one addition in a series of continuous upgrades.

With the UK’s installation businesses under continuing pressure from the double whammy of increased operational costs and suppressed consumer confidence, having access to quality homeowner leads remains a major priority.

But while good quality leads provide the fuel that installers require to sustain and grow their businesses, those that really want to maximise their full value must also ensure they have the best CRM and software solutions in place.

Think of these as the engine room of the business. If it’s old and inefficient, then there’s a good chance that leads could be overlooked, not followed up properly or even lost in the system.

Pouring quality leads into an organisation that isn’t set up to optimise them, is like filling a sports car up with high octane petrol, only to find the engine hasn’t been serviced properly and there’s a leak in the tank.

With AdminBase however, the CRM system that has been delivering solutions for window and door installers for over 30 years, users have the ability not just to access high quality leads but process and manage them in a way that maximises efficiencies way beyond a simple qualified enquiry for new windows or doors, as Rhonda Ridge, explains.

Data in

She said: “AdminBase offers a wealth of benefits for installers, all of which are designed to enhance daily operations, including the ability to optimise new leads that have been input directly or those that have been delivered via the API from a customer website or Facebook page.

“This not only eliminates any risk of missing out on valuable leads, it helps to create a more seamless customer journey, introduces improved traceability of those leads and allows installers to make better use of marketing budgets and advertising spend.

“Once in the system, AdminBase users can access fresh leads to send an appointment confirmation, notify the sales team, send a quote or chase a result – processes that can also be set-up to action automatically, for example, once an appointment has been booked in the diary.”

Targeted marketing

Ridge continued: “Our optional Campaigns feature is a direct result of how we have evolved the system to allow customers to make the most of older leads already on the system, as well as third party prospect databases, by creating targeted marketing emails without having to export the data.”

With AdminBase Campaigns, users can quickly and intuitively create an email marketing campaign simply by viewing and selecting leads and customer data in the system.

For some businesses, that may have become used to relying on third party software to create email marketing campaigns, Ridge believes the Campaigns feature vastly improves the process by not having to manage two systems simultaneously.

She said: “It’s not just faster, it’s more accurate as well, you can process leads without the risk of any errors and then you can manage the information effortlessly on one platform.

“With Campaigns, any follow up action is also integrated into the system, which means related telephone calls or emails can be accurately recorded, with additional information and further leads instantly visible to the wider sales teams.

“There’s also the opportunity to boost leads by keeping customers and prospects up to date with any offers or reward schemes.”

Subscription service

Available as an optional extra for AdminBase users on a monthly subscription with unlimited emails, the Campaign feature also works with the latest web-based version of the system. This has been developed to allow 24-hour access for team members even if they are working remotely from the office.

“AdminBase empowers installers to make the most of all sales opportunities by optimising fresh leads,” said Ridge. “With Campaigns they also have the option to maximise the potential of existing lead data.

“Together with all the other features available on AdminBase, it’s a CRM that can support installers from that initial lead, to after sales and everything in between.”

Picture: Campaigns is a new feature within AdminBase that lets installers create targeted marketing emails with existing leads without having to duplicate data.

www.abinitiosoftware.co.uk