Colour Counts As Demand & Temperatures Peak

The demand for coloured frames has risen exponentially – a bit like summer temperatures – over the past ten years. Can fabricators keep up and can installers make profit?

Coloured frames now account for approximately 43% of one fabricator’s overall production compared to around 30% eight years ago.

The increase reflects stronger homeowner demand for more design choice, with coloured foils becoming a significant part of window and door specification across both replacement and renovation projects.

According to the fabricator concerned, Glazerite, this shift is creating new opportunities for installers while placing more emphasis on product choice, manufacturing flexibility and reliable lead times.

Kerb appeal

Jeff Dunn, the firm’s group sales & commercial director, said: “Colour has become a much bigger part of the sales conversation over the last decade.

“Homeowners are placing greater emphasis on looks, personalisation and kerb appeal. That is having a direct influence on the products installers are specifying.”

As interest in coloured products grows, manufacturers are supporting a broader range of foils, finishes and product options while maintaining the service levels installers rely on.

For installers, offering more colour choice has become an important way of meeting homeowner expectations and adding value to every project.

Service

According to Dunn, supporting that level of choice requires flexibility throughout the manufacturing process. He said: “Customers want access to more colours, more finishes and more options than ever before. Providing that level of choice also requires dependable lead times and consistent service.

“As customer expectations evolve, manufacturing flexibility becomes more important because installers still need confidence that products will arrive when they expect them.

“Glazerite manufactures multiple profile systems, including VEKA and Deceuninck, alongside an expanding aluminium range that includes products from AluK and Cortizo. Operating across multiple systems provides greater flexibility when supporting changing customer requirements.

“The advantage of operating multiple systems is that it gives us greater flexibility,” Dunn explained. “Where one option may create delays, alternative systems can often help customers achieve a similar finish while maintaining project timescales.

“That means installers can continue providing homeowners with the colours and styles they want while keeping projects moving efficiently.”

Picture: Coloured frames are in demand from installers looking to please their customers and meet their kerb appeal expectations. Fabricators have to stock colour and have systems in place to make sure they can deliver to whatever schedule is presented to them.

www.glazeritewindows.co.uk