Great Expectations – Taking Everything On Evidence
Shepley Windows says customers have great expectations of installers when it comes to presentation, especially online where evidence of quality is essential.
More and more people compare products via websites before committing to projects.
The fabricator says installers are increasingly having to build trust earlier in the customer journey, particularly as buyers arrive more informed and with higher expectations around professionalism, branding and product presentation.
Visage support
For Shepley, that shift has reinforced the importance of Visage within its wider installer support offer.
“Homeowners are far more informed than they were a few years ago. They are researching products, styles and companies long before an installer arrives at the property, and that naturally changes the sales process,” said MD, Ian Griffiths.
“Installers are no longer just selling windows and doors. They are also building confidence and trust from the very first conversation (and before that via the websites they direct customers to) and that has become a much bigger part of winning work.”
Griffiths says this is one of the reasons Visage continues to play an important role in helping installers present products as lifestyle choices and create stronger customer reassurance, alongside the manufacturing quality and reliability Shepley is known for across the trade.
“Visage gives installers a stronger consumer-facing platform that homeowners believe in and reinforces the quality behind the products themselves,” he added.
“The manufacturing expertise, service and reliability all come from Shepley, however, Visage helps present that in a way customers can relate to, recognise and really get on board with.”
Picture: Shepley Windows says presentation is all important in securing customer trust.
