Growth In Glasshouse Street – Piccadilly Joins Pipeline

The Crown Estate has unveiled the next phase of its London development pipeline, with two major historic developments at 10 Piccadilly and 21-29 Glasshouse Street marking it as its largest ever.

Together, the schemes aim to push the boundaries of sustainable development, delivering 169,300sq.ft of new office, retail and hospitality space in the heart of the historic West End.

10 million sq.ft

The projects mark the latest step in The Crown Estate’s long-term vision for its 10 million sq.ft London portfolio. Sustainably regenerating heritage-led assets for the future, the developments support the continued evolution of the West End as one of the most globally competitive urban destinations. It also acts as a celebration of the area’s rich history, while providing an opportunity to make it greener, accessible and more inclusive.

This latest phase of development reflects The Crown Estate’s long-term, estate-wide approach to investing in places that respond to the needs of businesses, workers, visitors and communities. By bringing together high-quality workplaces with new retail and hospitality uses, the reimagined buildings will support a diverse, resilient mix across the West End, strengthening its appeal as a place to work, visit and spend time.

Sensitive to heritage

Kristy Lansdown, Managing Director of Development at The Crown Estate, said: “These developments mark the next step in our long-term vision for the West End, redeveloping historic buildings to reinvigorate an equally historic place. By taking an estate-wide view, we can invest in the places and experiences that help the West End succeed on the global stage – places such as 10 Piccadilly and 21-29 Glasshouse Street, where we are sensitively bringing heritage assets into their next chapter, creating outstanding new office, retail and hospitality spaces for London.

“Our ambition is to shape a destination that continues to attract world-class businesses and visitors, while strengthening the city’s future resilience. Through long-term planning and investment, we are working to deliver a West End that will thrive for generations to come.”

10 Piccadilly

At 10 Piccadilly, The Crown Estate will deliver a 90,800sq.ft mixed-use development of the Grade II listed building which completes the iconic Regent Street curve. Facing on to Piccadilly Circus, 10 Piccadilly was the original Swan & Edgar department store and then home to Tower Records in the 1980s. The refurbishment of the building will deliver a mix of uses, providing 62,700sq.ft of prime office space, alongside a 26,400sq.ft hospitality destination across the ground, basement and first floors. There will be a further 1,700sq.ft of retail space on Regent Street. Piercy&Co has been appointed as Architect for the 10 Piccadilly development, with Kier appointed as Main Contractor.

Glasshouse Street

At 21-29 Glasshouse Street, The Crown Estate will combine two existing office buildings into one best-in-class commercial scheme. The retrofit project will provide 63,000sq.ft of high-quality workplace, with upgraded interiors, larger and more efficient floorplates, a new rooftop spac, and an enhanced reception area. The scheme will also deliver 15,500sq.ft of retail space at basement and ground-floor levels, improving the retail offer on Regent Street and Glasshouse Street and supporting a more vibrant mixed-use environment. For 21-29 Glasshouse Street, Emrys has been appointed as Architect and BAM appointed as Main Contractor.

One Hanover Street

The announcement of this latest phase in The Crown Estate’s development pipeline comes after the 124,000sq.ft office redevelopment of nearby One Hanover Street, announced earlier this year and fully pre-let to Ares Management. It also follows three projects announced in 2024 – New Zealand House, 10 Spring Gardens and 33-35 Piccadilly – which together will deliver 250,000sq.ft of commercial space across Regent Street and St James’s.

BREEAM Outstanding

As a long-term custodian of the West End, The Crown Estate is combining future-facing development with the sensitive retrofit of nationally significant heritage assets. 10 Piccadilly will target exceptional sustainability credentials, including NABERS 5 Star, WELL Platinum, BREEAM Outstanding, WiredScore Platinum and EPC A. Across the development pipeline, delivery is designed to support an embodied carbon target of 400kg per sq m, supporting the transition to a more climate-resilient estate.

Picture: Heritage properties at 21-29 Glasshouse Street and 10 Piccadilly in London’s West End will be refurbished and developed at huge cost by the Crown Estate.

www.thecrownestate.co.uk