I Need You And You Need Me

Oh! Young Darlings Can’t You See. Silka says installers need to make young homeowners see them as essential and then tap into a very lucrative market that could be the difference in making margins.

This comes as new research revealed they don’t want to wait until tomorrow for home upgrades.

To read our article on the research – Click Here

“Younger homeowners are becoming an increasingly important part of the renovation market, yet many businesses are still communicating in the same way they always have,” said Asa McGillian, the managing director at SILKA Aluminium Windows & Doors.

“They’re investing in extensions, upgrading existing spaces and taking on ambitious renovation projects much earlier than previous generations. The opportunity is there, however it’s important to recognise that this audience often researches products differently and has different expectations.”

Research & compare

SILKA says younger homeowners are more likely to compare products online, get excited by inspiration-led content and scrutinise specification details before making purchasing decisions.

“This type of customer often arrives at an appointment with a clear idea of what they want their project to look like. What they’re often less familiar with is the specification behind it and why one solution costs more than another,” McGillian added.

“That creates a real opportunity for installers who can clearly communicate value. Whether it’s smart technology, premium materials, security features or long-term performance, this age bracket are looking to the experts for assurance they’re making the right investment.”

Trade partners

The findings also reinforce the importance of providing installers with the right tools to support those conversations. Through the SILKAselect Trade Partner Portal, SILKA provides approved partners with access to magazine-style brochures, datasheets, videos, imagery, social media content and marketing assets designed to bring their aluminium products to life and support sales activity.

Picture: SILKA’s Asa McGillian is urging installers to target the twenty-somethings driving renovation demand.

Installers interested in becoming a SILKAselect trade partner can contact the SILKA team on 03448 118 299 or go to www.silkawindows.com/silka-trade-supply