Leads Lead To Long Lasting Liaison
Anglian Home Improvements has been taking window and home improvement sales leads from Leads2Trade for 18 years. What makes the deal work?
The partnership has expanded alongside changing homeowner demand, broadening from windows and doors into multiple home improvement categories such as conservatories and Rooftrim (fascias, soffits and guttering) more recently.
“Leads2Trade has consistently delivered a strong volume of opportunities over the last 18 years to meet our commercial objectives,” said Rachael Munby, the chief marketing officer at Anglian.
Verified leads
Over the past 12 months, Leads2Trade has delivered more than 4,000 opportunities to Anglian alongside other lead generation partners.
Andy Royle, Leads 2 Trade's co-founder and MD, said: “We don't supply raw web enquiries. That's why the relationship has lasted this long. We speak to the customer before we send anything over, with all the notes attached. The quality of what we deliver makes us stand out compared to other affiliates.”
The two companies keep the relationship on track through regular KPI meetings, where Leads 2 Trade reviews performance against Anglian's targets and agrees budgets for the month ahead.
The partnership proved particularly resilient during the challenges of the pandemic. Regular communication and a collaborative approach enabled both businesses to respond quickly to changing circumstances, helping ensure a strong restart when operations resumed.
Moving forward
Munby said: “Leads2Trade has is now 20-years old. For 18 of those years, they have been straightforward to work with. We’ll be continuing our partnership for many years to come.”
Picture: Leads 2 Trade's 20 Year Anniversary raceday.
Leads 2 Trade has been in business for two decades and has formed an 18-year partnership with Anglian Home Improvements.
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