A Fist Full Of Dollars…Well £££ Actually
This Autumn, Apeer entrance door installers will get to offer homeowners five security, energy-saving and style upgrades worth up to £1,000, at no extra cost.
Apeer says this will give installers much needed leverage in adding value to every quote rather than heavily discounting and ultimately devaluing the offering.
High Five, as the campaign has been named, is available on traditional, contemporary and accessible Apeer70 doors across the UK and Ireland.
Get the lot
Homeowners can choose all five upgrades for their chosen door or select only those that suit the property and their priorities. This gives installers scope to tailor the offer around the homeowner, whether the main concern is security, keeping more heat inside the home or adding a seasonal finishing touch.
McGillian, Apeer CEO, said: “We recently ran the ‘Ultimate’ promotion that gave our installers something clear and valuable to put in front of homeowners and helped keep the Apeer brand visible at a time when every enquiry matters. High Five takes the same straightforward approach into autumn (although the offer is available until further notice, though terms and availability are subject to change).”
Colder, darker nights
McGillian added: “Security feels more immediate as the nights draw in, while householders are starting to think again about keeping the heat inside their homes. We are offering meaningful upgrades in both areas, together with the magnetic wreath holder that has proved so popular with homeowners.
“The important part is choice. If a homeowner wants all five upgrades, they can have all five. If only one or two suit the project, they can choose those instead. That gives our installers a flexible sales conversation without complicated offer mechanics.”
Revisiting leads
High Five also gives Apeer installers a natural reason to return to earlier enquiries or speak again to customers who may have delayed replacing their entrance door. The combination of added value and practical product benefits is designed to support sales without asking installers to compete on headline price alone.
The five High Five upgrades include:
A reinforced handle designed to resist common methods of attack, available in gold, chrome and satin silver. It is supported by the Yale £3,000 anti-burglary cylinder snap guarantee.
A certified chain that allows the door to be opened partially while providing an additional layer of protection. It is available in gold and chrome.
6.8mm security laminated glass made from two panes bonded around a high-strength polymer layer, helping the glazing remain intact under attack.
An upgrade covering the door, sidelights and toplights, using advanced low-emissivity glass and insulating argon gas to reduce heat loss.
Apeer’s hidden-magnet system, which allows a wreath to be attached without screws or damage to the door. Wreaths are available on selected door styles.
For more information about High Five, visit, call 0345 672 9333 or email sales@apeer.co.uk.
Picture: The High Five promotion for Apeer door installers is worth up to £1,000 to homeowners.
For more information about High Five, t. 0345 672 9333 or e. sales@apeer.co.uk
www.apeer.co.uk/highfiveyourdoor
Apeer is giving its entrance door installer network a whopping £1,000 worth of upgrades to offer homeowners…especially those that have delayed a purchase.