The UK Installer Insights Report
The UK Installer Insights Report has been commissioned from Keystone Market Research by the company behind the AdminBase management system.
This is the first detailed installer survey to have been carried out for more than two decades, diving deep into the experiences, thoughts and opinions of this front-line sector of the industry.
The findings will be published in a series of six white papers designed to give installers, suppliers, manufacturers and service providers a clearer, evidence-based understanding of and insight into, the market. These white papers will be available to download freely by anyone in the industry as they are released.
Cutting the guesswork
The initiative has been developed in response to a lack of openly available, independent research into the installer sector. While suppliers and service providers regularly make decisions intended to support installation businesses, these decisions are often based on individual experiences, anecdotal evidence or long-established assumptions.
By publishing the research freely, Keystone aims to provide a more reliable benchmark against which businesses can evaluate their strategies, products, services and customer support.
Lack of evidence
Rhonda Ridge, founder and managing director Ab Initio, the company behind AdminBase, said: “AdminBase has worked alongside installation businesses for more than two decades, so we see first-hand how their working environment continues to change. Costs, regulation, customer expectations, administration and technology are all placing new demands on installers, yet there seemed no evidence-based assessment of the changing priorities when running a window installation company.
“We wanted to support a genuinely independent research project that would benefit the whole industry, rather than simply focus on our own products or customers. Keystone has given installers the freedom to share their experiences honestly and has turned those responses into insight that can support better decision-making.”
Free of charge
Ridge added: “Making the entire series freely available is important. We want installers, suppliers, manufacturers and industry organisations to use the findings, discuss them and consider how we can collectively create a stronger and more efficient sector.”
Charlotte Hawkes, Director of Keystone Market Research, said: “While Keystone Market Research has conducted many installer studies for individual organisations, this project is the first time findings on this scale have been made available openly to the wider industry. The research offers a once in a generation opportunity to look beyond individual experiences and gain a broader understanding of what installers really think, how they run their businesses and the challenges they face every day.
“I believe the best decisions are built on a genuine understanding of customers. I'd like to thank AdminBase for commissioning this research which enables companies throughout the supply chain to confidently understand installer needs. I'd also like to thank every installer who took the time to participate as it’s their openness and honesty that make this research so valuable. I hope they see their experiences and perspectives accurately reflected throughout the series.”
The first white paper in the series, What Makes a True Supplier Partner? will be released shortly.
About the research
The UK Installer Insights Report is an independent research study exploring the challenges, behaviours, priorities and opportunities shaping the UK window and door installation market.
The research was commissioned by AdminBase and independently conducted by Keystone Market Research during June and July 2026.
Its findings are based on an online quantitative survey, supported by qualitative open-ended responses from 124 UK window and door installation businesses.
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