AI To Uncover More Sales Opportunities

Leads 2 Trade has introduced AI-driven improvements to identify more sales opportunities and help members secure more appointments from existing enquiry volumes.

The technology is being used primarily to help re-engage with homeowners who may still be looking for quotes after initial contact attempts via the contact centre were unsuccessful.

The new systems are designed to support the company's experienced contact centre team, helping them focus on consumers who are most likely to convert.

Personal touch

Andy Royle, the co-Founder and MD of Leads 2 Trade, said: “The adoption of AI is helping us take some of the heavy lifting out of the qualification process but it is by no means replacing the human element. We still speak to every consumer individually because that's a key part of what makes our leads so valuable to installers, particularly as we are booking appointments and surveys in for over 75% of our members.

“What AI allows us to do is work in conjunction with our lead management systems that work off algorithm’s that determine the maximum number of calls by a call centre operative before the systems decide that their resource time is better spent on calling fresher enquiries.

“Consumers are guided through a more intelligent enquiry process that adapts according to their responses, helping us identify genuine intent before our team even picks up the phone."

Online first

The new approach reflects changing consumer preferences, particularly among homeowners who are more comfortable initially engaging online before requesting to speak to a member of the team directly.

As part of the process, consumers can choose to request a call back at their convenience to agree and arrange a time to book the appointment or survey with approved Trusted Local Suppliers in their area.

Royle added: “Using traditional methods, we were effectively qualifying and appointing around 25 to 35 per cent of raw enquiries which still left a large amount of unutilised data. AI is helping us re-engage with those homeowners days later to ask if they are still looking for quotes which is creating more opportunities for our members without compromising lead quality.”

Picture: Andy Royle is Leads 2 Trade’s co-Founder and managing director.

www.leads2trade.co.uk/products/windows-doors-and-conservatory-leads