Deal Or Modeal?

In a market where installers are often pressurised to offer cut price deals to win business, a new aluminium window & door brand, Modeal, is there to help win with margins.

Modeal combines aluminium products from A Plus Aluminium with a comprehensive suite of consumer-focused marketing materials, creating a powerful sales tool for installers and home improvement companies.

The new range includes casement windows, bi-fold doors, sliding doors and entrance doors.  Every product is designed and manufactured in Great Britain using premium aluminium profiles and high-quality components.

Security and energy efficiency

All Modeal products are PAS 24 compliant, providing installers and homeowners with independently tested security credentials. The range also benefits from modern thermal break technology, helping homeowners achieve excellent thermal performance.

Vents

Modeal has a concealed trickle vent which means it looks sleek whilst still increasing airflow, ensuring compliance with Part F of the Building Regulations.

Colour

The range is offered in an almost limitless palette of colours, including a dual option with different colours for the exterior and interior.

Installer support

A key feature of the Modeal proposition is the support available to retail installers. Aspirational marketing collateral is now available with a soon to be launched dedicated consumer website and a design-led social media presence in the pipeline; developed to help generate consumer interest and support sales conversions.

Jon Palethorpe, the joint MD at A Plus Aluminium, said: “Modeal is much more than a product range.  We’ve created a premium consumer brand that gives our installer partners a stronger retail proposition and helps them stand out in an increasingly competitive market.

“Homeowners are actively seeking high-quality aluminium windows and doors but they also want reassurance, inspiration and confidence in their purchasing decisions.  Modeal provides installers with the products, branding and marketing support they need to win more enquiries and convert more sales.

“Alongside the marketing benefits, installers can rely on the quality and service A Plus Aluminium has built its reputation on over nearly four decades.  Every Modeal product is manufactured to exacting standards and designed to deliver exceptional performance, security and long-term value.”

Range

The launch range includes Modeal casement windows, available in both flush and contemporary styles and aluminium bi-fold and sliding door systems that maximise natural light and create connections between home and garden.

Recycled content

Manufactured at A Plus Aluminium’s facilities in Hertfordshire and Bedfordshire, Modeal products combine clean contemporary styling with the strength, durability and sustainability advantages of aluminium.  Products are manufactured using material containing recycled content and aluminium remains one of the most recyclable construction materials available.

Picture: A Plus has launched a new premium aluminium brand.

www.aplusaluminium.co.uk